Lifestyle is part of the Landmark Group, a Dubai-based retail chain. With over 30 years' experience in retailing, the Group has become the foremost retailer in the Gulf. Positioned as a trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at exceptional value for money, Lifestyle began operations in 1999 with its first store in Chennai. Currently there are 14 Lifestyle stores, 6 Home Centre stores and 1 Baby Shop store across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Noida, Jaipur, Mumbai, Pune and Ahmedabad.

Business World-IMRB Most Respected Company Awards Survey has rated Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004. Lifestyle has also been awarded the ICICI-KSA Technopak Award for Retail Excellence in 2005, the Reid & Taylor Retailer of the Year Award for 2006 and more recently, the Lycra Images Fashion Award for the Most Admired Large Format Retailer of the Year in 2006.